Job Description

Marketing Manager

Workana is the largest remote work platform for talent in Latin America. Through Workana Premium, we connect exceptional professionals and teams with leading companies across the US, LATAM, and global markets.

We are rebuilding how we approach growth across the US and LATAM, and we are looking for a hands-on Marketing Manager to help us generate a consistent pipeline of qualified opportunities. This role will work directly with the leadership team, with strong visibility into the full commercial funnel.

The main objective is clear: generate qualified leads and help convert them into commercial pipeline.

As Marketing Manager, you will own key parts of Workana Premium's growth engine, with a strong focus on lead generation, content distribution, storytelling, and commercial funnel performance.

This is not a role for someone who only manages marketing activities. We are looking for someone who has personally built demand, tested acquisition channels, created compelling content, and turned marketing initiatives into qualified sales conversations.

You will be expected to understand what is generating demand, what is not working, where prospects are getting lost, and what we should test next.

Responsibilities:

• Lead qualified demand generation initiatives across US and LATAM markets.
• Identify target audiences, understand where they spend time, and test acquisition channels to generate relevant commercial conversations.
• Own lead generation goals with a focus on quality, conversion, and pipeline impact.
• Create and distribute strong content across channels such as LinkedIn, email, partnerships, communities, events, and customer stories.
• Turn business ideas, market trends, customer stories, and leadership perspectives into clear, simple, and compelling content.
• Support sales with outbound campaigns, messaging, prospect research, email sequences, and reactivation initiatives.
• Help maximize the value of events, dinners, conferences, and in-person activations through attendee targeting, pre-event engagement, and post-event follow-up.
• Analyze lead sources, channel performance, funnel conversion, and drop-off points to guide marketing decisions.
• Work closely with the C-level team to test new ideas, refine positioning, and build a repeatable growth engine.

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